净利下滑三成，“不好卖”的桃李面包还要扩产能

Core Viewpoint - The financial performance of Tao Li Bread, known as the "first bread stock" in A-shares, has significantly declined in the first half of the year, with both revenue and profit decreasing, indicating pressure on the company's operations [2]. Financial Performance - In the first half of the year, the company achieved revenue of 2.611 billion yuan, a year-on-year decrease of 13.55% [2]. - The net profit attributable to shareholders was 204 million yuan, down 29.7% year-on-year [2]. - The gross profit margin for the period was 22.98%, a decrease of 1.17 percentage points compared to the previous year, while the net profit margin fell from 9.6% to 7.81% [2]. Market Competition - The short-shelf-life bread market has become increasingly competitive, with companies like Dali Foods and Man Keton expanding their market presence through low pricing and multi-channel strategies [6]. - The company's sales performance has been adversely affected, with total revenue from bread and pastries at 2.585 billion yuan, compared to 2.985 billion yuan in the same period of 2024 [6]. Regional Performance - Revenue in key regions such as Northeast, North China, East China, Southwest, Northwest, and South China all experienced year-on-year declines, with only the Central China region showing growth due to successful partnerships with volume retailers [6][7]. - The Northeast region, which is the company's main market, generated 1.044 billion yuan in revenue, accounting for about 40% of total revenue, but still saw a decline of over 9% year-on-year [7]. Advertising and Promotion - Despite increasing advertising and promotional expenses to 42.96 million yuan, a rise of over 40% from the previous year, the company did not achieve corresponding sales growth, which further eroded profit margins [7]. Distribution Network - The company experienced fluctuations in its distributor network, with a net decrease of 9 distributors, bringing the total to 971 by the end of June [8]. Production Capacity - As of the end of June, the company had 24 production bases with a total capacity of 225,900 tons, but the actual production was only 142,400 tons, resulting in a capacity utilization rate of approximately 63%, down from 69.8% the previous year [9]. - The company is also in the process of expanding capacity with two additional production bases, which will add 99,000 tons of capacity [10]. Food Safety Issues - The company has faced multiple food safety issues, which have negatively impacted consumer trust in the brand [12][17]. - In July, the company issued an apology due to a batch of products failing quality inspections, highlighting ongoing concerns about food safety [13][14].