记者探访二商肉食集团，老字号正以创新拥抱年轻消费者

Core Viewpoint - Traditional brands in Beijing, such as Dahu门 and Yueshengzhai, are actively innovating to capture new consumer markets, focusing on leisure, health, and barbecue segments to find new growth opportunities [1][3]. Group 1: Company Innovations - Dahu门 and Yueshengzhai are embracing innovation to appeal to younger consumers, showcasing a modern image while maintaining their traditional roots [1]. - Dahu门 has a market share exceeding 40% in Beijing, with daily slaughtering capacity surpassing 1,000 pigs [3]. - The company is developing ready-to-cook and pre-packaged meals to cater to the convenience needs of young consumers, with nearly 100 new products launched, including various pre-cooked dishes [3][10]. Group 2: Product Development - Dahu门 is focusing on health-conscious products, introducing low-calorie and high-protein options such as marinated beef and skinless pork head meat, which have received positive feedback [10]. - The company is also expanding its product line to include barbecue ingredients, launching over 40 new items this year, utilizing molecular cooking techniques to reduce cooking time by 30% [7][10]. - Yueshengzhai is adapting traditional dishes for modern consumption, offering portable snacks and ready-to-eat options, such as fried meat and low-fat beef products, which are gaining popularity among fitness enthusiasts [13][14]. Group 3: Market Strategy - Both brands are targeting new consumption scenarios, such as on-the-go eating and home cooking, to attract younger demographics [14]. - Yueshengzhai has opened six stores near tourist attractions, selling convenient snacks that cater to the trend of casual dining [14]. - The introduction of hot pot platters by Yueshengzhai allows consumers to enjoy a variety of beef cuts and flavors at home, enhancing the dining experience [14].