比爱马仕还贵，1200元一支口红，LV打破“天花板”

Core Insights - LV has launched a new beauty product line, with a global debut in China, indicating the brand's focus on the Chinese market [2][5] - The newly introduced lipstick series is priced at 1200 yuan each, significantly higher than competitors like Hermès and Chanel [5] - The choice of Nanjing for the first standalone beauty store is attributed to the city's strong consumer spending power, with Nanjing Deji Plaza projected to achieve 24.5 billion yuan in sales for 2024 [7] Company Strategy - LV's beauty line, LA BEAUTÉ LOUIS VUITTON, was announced earlier this year, with a creative director from the makeup industry, Pat McGrath [8] - The beauty product line will include 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, with a planned release in 2025 [8] - LV aims to control production and sales through its global direct retail stores, similar to its strategy for its fragrance line [8] Market Context - LVMH's beauty division is one of the few segments showing positive growth, alongside its Sephora retail division [8] - Although specific revenue figures for LV's beauty products are not disclosed, third-party data suggests significant contributions from beauty sales in the luxury market [8] - The global luxury cosmetics and fragrance market is projected to grow from approximately $63.3 billion in 2023 to $83 billion by 2029 [8]