上海书展 今年文创比书好卖

Core Insights - The 21st Shanghai Book Fair concluded on August 19, attracting over 382,000 visitors, a year-on-year increase of 28.4% [1] - Total book sales reached 64.727 million yuan, reflecting a growth of 31.6% [1] - Sales revenue from cultural and creative products surpassed 10 million yuan for the first time, with a remarkable year-on-year growth of 100.1% [1] Book Sales - The book fair saw a significant increase in book sales, with total sales amounting to 64.727 million yuan, up 31.6% compared to the previous year [1] - The growth in book sales indicates a strong interest in literature and publishing within the market [1] Cultural and Creative Products - Cultural and creative product sales experienced a dramatic increase, achieving a revenue of over 10 million yuan, which is double the sales from the previous year [1] - The growth rate for cultural and creative products significantly outpaced that of book sales, highlighting a shift in consumer preferences [1] - Various publishers showcased a range of cultural products, including canvas bags, fridge magnets, bookmarks, figurines, and puzzles, indicating a diversification in product offerings [1] - A publisher's staff noted that sales of cultural products were nearly on par with book sales, suggesting that these items are becoming increasingly popular among consumers [1]