售价1200元！LV口红贵过爱马仕

Core Viewpoint - LV has launched a high-priced beauty product line, with lipsticks priced at 1200 yuan each, setting a new industry benchmark and sparking significant online discussion [1]. Group 1: Product Launch and Pricing - LV's beauty product line was officially launched on August 20, with a flagship beauty boutique opening in Nanjing [1]. - The lipstick and lip balm are priced at 1200 yuan, while the refill is priced at 510 yuan, significantly higher than competitors like Prada (420 yuan), Celine (590 yuan), Chanel (around 420 yuan), and Dior (400-760 yuan) [1]. Group 2: Market Context and Performance - The luxury goods sector has faced challenges, with Bain & Company predicting a 1% market contraction in 2024 and a further decline of 2%-5% in 2025, potentially marking the largest drop in 15 years [8]. - LVMH's revenue fell by 4% to 39.81 billion euros in the first half of the year, with a 22% drop in net profit to 5.69 billion euros, and a decline of 8% in the fashion and leather goods segment [8]. - Despite the overall downturn, the beauty segment showed resilience, with LVMH's perfume and cosmetics division achieving revenue of 4.082 billion euros, remaining stable [8]. Group 3: Consumer Behavior and Market Trends - High-net-worth individuals are showing stable spending trends in high-end beauty, with a slight growth of 1% [9]. - The global high-end cosmetics and perfume market is projected to reach approximately 63.3 billion USD in 2025, growing to 83 billion USD by 2029 [9]. - Beauty products generally have higher profit margins than traditional luxury goods and are seen as more accessible luxury items, which can help maintain brand loyalty during economic downturns [10].