数字化拓展生活服务消费新空间

Core Viewpoint - Digital technologies such as short videos and live streaming are creating new consumption scenarios, providing development opportunities for small and micro life service enterprises, and driving the transformation of the life service industry towards "value creation" [1][4]. Group 1: Digital Transformation in Life Services - The life service industry, including sectors like catering, housekeeping, and maintenance, has faced development bottlenecks due to the need for face-to-face service delivery, making efficiency improvements through standardization and scale challenging [1][4]. - The integration of digital technologies is reshaping the life service industry, expanding new development spaces and making online searches a norm for consumers [1][2]. - Small and micro enterprises are experiencing a comprehensive digital transformation, leveraging digital platforms to enhance operational efficiency and innovate business models [2][4]. Group 2: Growth in Online Life Service Consumption - The online consumption of life services is on the rise, with Douyin's life service short video transaction volume increasing by 83% in 2024, and over 3.2 million small businesses using the platform to boost online sales [3]. - The transaction volume from live streaming on Douyin has surged by 123%, while "grass planting" videos have contributed to a 113% increase in transaction value, catering to the diverse consumption needs of high-engagement consumer groups like Generation Z [3]. - Digital platforms are transforming traditional service scenarios by breaking time and space limitations, significantly impacting domestic consumption and circulation [3][4]. Group 3: Role of Digital Platforms - Digital platforms serve as a bridge connecting supply and demand in the life service industry, reducing search costs for consumers and enabling small businesses to quickly accumulate users [4]. - The accumulation of demand in various market segments is expected to stimulate the formation of supply chains in regional life service industries, creating new economic growth points [4]. - Digital platforms play a crucial role in assisting small and micro enterprises with digital marketing transformation, enhancing operational resilience, and improving employment welfare and income for workers [4].