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小镇收纳盒“装”下亿元市场
Qi Lu Wan Bao·2025-08-20 23:14

Core Insights - The article highlights the success of handmade storage products from Hongguantun Town in Chao Ping District, Shandong, which have gained popularity in international markets, particularly on platforms like Amazon and Walmart [1][2][8] - The production model involves local villagers creating these products at home, which has led to job creation and economic benefits for the community [5][9] Group 1: Product Overview - The product range includes over 1,000 types of handmade storage items, such as grass-woven baskets, foldable fabric boxes, and polypropylene ribbon bags, appealing to consumers in 35 countries [1][2] - A specific foldable storage box sells for around $20 on overseas platforms, demonstrating strong market demand [2][8] - The company has expanded its product categories to include indoor, outdoor, and pet-related items, with over 300 variations in pet products alone [3][4] Group 2: Production and Quality Control - The production process involves meticulous quality control from raw material selection to final product inspection, ensuring high standards are maintained [6][4] - The core material for grass-woven products is sourced from Vietnam, known for its purity and safety, which enhances product appeal [6] - The company employs a decentralized production model, utilizing over 2,000 local villagers who work from home or in community workshops, allowing for flexible work arrangements [5][4] Group 3: Market Performance and Growth - Since entering the cross-border e-commerce market in 2016, the company has seen a steady increase in overseas repurchase rates, indicating strong customer loyalty [7][8] - In 2023, the company secured a significant order worth 400 million yuan from Walmart, showcasing its growing market presence [8] - Future expansion plans include increasing production capacity to over 6 million storage boxes and creating 500 new jobs by 2025 [9]