张友国：“燃烧卡路里”中有巨大增量空间

Core Insights - The sports industry in China is experiencing robust growth, with the total scale reaching 36,741 billion yuan in 2023, and the value added amounting to 14,915 billion yuan, accounting for 1.15% of GDP, an increase of 0.07 percentage points from the previous year [1] - The sports service sector contributes significantly, with a value added of 10,849 billion yuan, representing 72.7% of the total value added in the sports industry [1] - Emerging models such as online fitness and virtual events are thriving, alongside grassroots events like Guizhou's "Village Super" and Jiangsu's "Su Super," which have ignited public enthusiasm for sports consumption [1] Factors Driving Growth - Increased consumer demand driven by improved living standards and a growing health consciousness has integrated sports consumption into daily life, creating a vast market for the sports industry [2] - Government policies and support mechanisms have been strengthened, leading to improved infrastructure and the emergence of competitive sports enterprises [2] - Technological innovations, including big data and artificial intelligence, have facilitated the digital transformation of the sports industry, enhancing operational efficiency and consumer experience [2] Challenges and Recommendations - The development of niche sports and digital sports is lagging, with their business models still in the exploratory phase, necessitating a robust mechanism for social capital participation [3] - There is a need to enhance the innovation capacity and competitiveness of the sports industry, as the supply of high-quality sports events and products falls short of consumer expectations [3] - Recommendations include promoting emerging sports projects that resonate with public interest, encouraging local governments to develop creative event economies, and exploring business models for niche sports and digital sports [3] Balanced Development Strategies - Support for the development of the sports industry in economically underdeveloped regions is essential, with policies aimed at improving infrastructure and service levels [4] - Encouragement for these regions to leverage local cultural and resource advantages to develop traditional sports and outdoor activities [4] - A multi-departmental approach is recommended to enhance the policy framework for sports industry development, focusing on infrastructure, talent cultivation, and the application of advanced technologies [4] Consumer Environment Enhancement - Improving consumer rights protection and combating fraudulent practices is crucial to enhance consumer satisfaction in sports consumption [4] - Initiatives such as consumption vouchers and reward points are suggested to stimulate consumer participation and willingness to spend [4] - Establishing a safety system within the sports industry is necessary to mitigate risks and ensure public safety [4]