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中信建投:高频数据向好 Q3业绩增量明显 重申游戏作为全年主线
Di Yi Cai Jing·2025-08-21 00:21

Core Insights - The overall AI-driven gaming sector is projected to grow significantly, with a 30x increase in earnings per share (EPS) this year, driven by improved profitability and market conditions [1] - Major and mid-sized companies in the gaming industry are performing well together, with a 20% increase in domestic self-developed online games in the first half of the year, primarily due to enhanced average revenue per user (ARPPU) [1] - The gaming sector is expected to maintain strong performance, with a positive outlook for the third quarter, supported by upcoming game releases and cost-saving measures [1] Industry Performance - The gaming industry is experiencing a shift in valuation towards next year, indicating sustained growth potential [1] - The third quarter is anticipated to be particularly strong, benefiting from increased revenue during the summer season [1] - Upcoming game titles such as "Valorant," "Famous Generals," "Nine Muses of the Wild," "Iser," and "The Ring" are expected to contribute to revenue growth [1] Cost Management and Innovation - The gaming sector has seen significant cost savings this year, allowing for upward adjustments in profit forecasts [1] - The rise of new content communities like Taptap and Xiaohongshu is influencing the industry's approach to return on investment (ROI) assessments, moving away from traditional user acquisition strategies [1] - AI technology is enhancing productivity for mid-sized companies, providing them with a competitive edge in the market [1]