Zhong Guo Jing Ji Wang·2025-08-21 02:01Core Viewpoint - The 2025 China International Fair for Trade in Services (CIFTIS) will take place from September 10 to 14 in Beijing, with Pop Mart participating as the exclusive trendy cultural brand partner, showcasing a variety of interactive experiences and products [1] Company Highlights - Pop Mart will set up two exhibition booths at CIFTIS, featuring core IP products, a creative dessert house, and large outdoor art installations to enhance cultural experiences for attendees [1] - The dessert house, inspired by Pop Mart's well-known IPs, will offer a visual and taste experience, marking its debut at the fair [1] - Pop Mart's revenue for the first half of 2025 reached 13.88 billion yuan, representing a year-on-year growth of 204.4%, while adjusted net profit was 4.71 billion yuan, up 362.8% [1] Product and Cultural Integration - The company will showcase various MEGA and plush products, with a large art installation themed around "star people" [1] - A special area will be created to present IP products that integrate intangible cultural heritage techniques and traditional cultural elements, promoting creative expression through trendy culture [1] - Pop Mart's 13 major artist IPs have generated over 100 million yuan in revenue [1]