Qi Lu Wan Bao·2025-08-21 02:35Core Viewpoint - Great Wall Motors is celebrating its 35th anniversary, showcasing its evolution from a small manufacturer to a global automotive leader, emphasizing the transition of China's automotive industry from "technology introduction" to "standard output" [1][22]. Group 1: Technological Advancements - Great Wall Motors has established a comprehensive layout in the energy and intelligence sectors, positioning itself as a key player in the global automotive supply chain, with subsidiaries expected to enter the global top 100 automotive parts suppliers by 2025 [3]. - The company's Xu Shui smart factory demonstrates high efficiency and precision, achieving a 100% welding rate and a 96% acceptance rate for body frame accuracy, which is competitive with world-class manufacturing facilities [4]. - Great Wall Motors has consistently invested over 10 billion yuan in R&D for three consecutive years, with 2024's R&D expenditure projected at 10.4 billion yuan, representing 5.2% of sales, significantly above the industry average of 3.1% [6]. Group 2: Safety and Quality Assurance - The company has invested 500 million yuan in the largest independent automotive safety testing laboratory in Asia, capable of simulating 9,000 real-world road scenarios [7]. - Great Wall Motors has developed a comprehensive quality control system across its entire supply chain, ensuring high standards in safety and performance [10]. Group 3: Global Expansion - Great Wall Motors has transitioned from "product export" to "ecosystem export," establishing three complete vehicle production bases in Thailand and Brazil, with over 1,400 overseas sales channels and cumulative exports exceeding 2 million vehicles [8]. - The new factory in São Paulo, Brazil, is expected to create 1,300 direct jobs and indirectly support over 5,000 jobs in the supply chain [8]. Group 4: Talent Development and Corporate Culture - The company emphasizes talent as its core competitive advantage, with a record bonus distribution of 4 billion yuan to employees in 2024, and a "35+ plan" that facilitates career growth without restrictions on age or background [16]. - Great Wall Motors has established a comprehensive support system for employees, including affordable housing, educational services for children, and healthcare facilities [17]. Group 5: Brand Philosophy and Future Outlook - The company aims to redefine "Chinese manufacturing" to "Chinese leadership," focusing on trust as a fundamental value, and is committed to enhancing the global perception of Chinese automotive products [20][22].