Workflow
BOSS直聘:AI工具服务更多用户,招聘求职供需关系改善
Nan Fang Du Shi Bao·2025-08-21 03:01

Core Insights - BOSS Zhipin reported a recovery in the recruitment market demand in Q2 2025, with significant improvements in user ecosystem and AI applications across various business areas [1][3]. Financial Performance - In Q2 2025, the company achieved revenue of 2.102 billion yuan, with 99% of this revenue coming from the recruitment segment, which contributed 2.078 billion yuan [1]. - The growth in recruitment revenue was driven by increased penetration in emerging markets, particularly among blue-collar workers, second-tier cities, and small to medium-sized enterprises [1]. User Engagement - The platform's user base continued to expand, with over 30 million new users added from January to July 2025. The average monthly active users (MAU) reached 63.6 million in Q2 2025 [1]. - There was a notable increase in job postings for fresh graduates, with new positions rising over 18% year-on-year during the peak hiring season in June and July [3]. AI Integration - The number of users utilizing AI tools for job searching and recruitment continued to grow in Q2 2025, with ongoing experiments and iterations of AI products enhancing user experience [4]. - AI tools were employed to assist job seekers with resume optimization and interview preparation, leading to improved efficiency in job matching [5]. Safety and Compliance - The company enhanced its risk control capabilities by increasing investments in AI technology for user safety, resulting in a higher detection rate of violations and fraudulent activities [6]. - In Q2 2025, over 50 million risk alerts were sent to users, warning them about common scams and fraudulent job offers [6]. Social Responsibility - BOSS Zhipin has been actively promoting employment for key demographics, including blue-collar workers and individuals with disabilities, through various initiatives and partnerships [7]. - The company has also contributed 3.25 million yuan for disaster relief and recovery efforts in several regions since June 30, 2025 [7].