Core Insights - Weimob Group has achieved profitability for the first time since 2021, reporting an adjusted net profit of 0.17 billion yuan in the first half of 2025, compared to a loss of 1.87 billion yuan in the same period last year [1] - The company reported an adjusted total revenue of 7.75 billion yuan, marking a year-on-year increase of 7.8%, with a gross margin improvement from 66.4% to 75.1% [1] Revenue Breakdown - Subscription solutions revenue was approximately 4.38 billion yuan, a decrease of 10.1% year-on-year, with a 13.9% decline in the number of paying merchants to 59,149 [2] - Merchant solutions revenue was about 3.38 billion yuan, down 11.3% year-on-year; however, when excluding the impact of rebate adjustments, the actual year-on-year growth was 45.3% [2] - AI-related business generated revenue of 0.34 billion yuan, marking the company's first disclosure of AI commercialization performance [2] Operational Efficiency - The company has actively optimized its customer structure by ceasing services to low-margin clients, leading to improved operational efficiency and financial health [3] - Weimob's advertising consumption on Tencent's platform increased by 4% year-on-year, with video account advertising consumption growing by 46% and Xiaohongshu platform advertising consumption rising by 87% [3] Future Outlook - Weimob plans to fully embrace AI technology and promote the application of AI Agents in the second half of 2025 [3] - The company aims to deepen its engagement in the WeChat e-commerce ecosystem and explore international markets, including North America [3]
微盟集团上半年扭亏，AI相关业务创收3400万