Workflow
(活力中国调研行)汇聚产业与品牌动能 侨乡泉州铺就“时尚之路”
Zhong Guo Xin Wen Wang·2025-08-21 03:48

Core Insights - Fujian Quanzhou is positioning itself as a "Fashion Capital" with a focus on its textile and footwear industry, boasting nine manufacturing clusters each exceeding 100 billion RMB and an annual output value of over 700 billion RMB in the textile and footwear sector [1][2] - The WhatsPOP Innovation Center, set to open in December 2024, will serve as a public service platform to enhance the development of the textile and footwear industry, offering over 140 services from design to market promotion [1][2] - The establishment of the Quanzhou Fashion Industry Alliance in October 2024, initiated by 23 leading brands, aims to unify over 700 textile and footwear companies and over 10,000 manufacturing supply chain enterprises to elevate Quanzhou's fashion industry on a global scale [3] Industry Development - The textile and footwear industry in Quanzhou is experiencing growth driven by young consumers' preference for designer brands and unique styles, creating new market opportunities [2] - Innovative materials and advanced technology are crucial for the fashion industry's evolution, with companies like Xintai Technology producing functional and aesthetically appealing textile materials [2][3] - Future initiatives include the "Global Quality Supplier Program" to attract top partners worldwide, enhancing Quanzhou's transition from a manufacturing hub to a standard-setting leader in the fashion industry [3] Events and Initiatives - The upcoming 2025 Quanzhou Fashion Week and the 8th China International Children's Fashion Week are expected to foster a vibrant fashion development atmosphere in the region [3] - The local government plans to extend its focus from being a manufacturing stronghold to becoming a fashion capital through various measures, including talent cultivation, international cooperation, and brand value enhancement [3]