网络大V走访龙岗文创：原来这些火爆全网的IP是龙岗造

Core Insights - The integration of traditional cultural symbols with AI design, AR interaction, and smart manufacturing is creating innovative opportunities in the cultural and creative industry in Longgang District, Shenzhen [1][3]. Group 1: Longgang's Cultural and Creative Industry - Longgang District has established a digital creative industry corridor spanning 46 kilometers and covering 32 square kilometers, housing over 10,000 enterprises, with projected revenue exceeding 220 billion yuan in 2024 [3]. - The district's cultural industry is characterized by "IP incubation + data-driven + cultural tourism integration," showcasing strong growth among local creative enterprises [3]. Group 2: Alliance of Technology and IP in Plush Toy Industry - Alliance of IP licensing and AI technology is revitalizing the century-old plush toy industry, with Shenzhen's Alliance of Wonder Culture Industry Co., Ltd. leading this transformation [6][8]. - The company has developed over 10,000 IP derivative products, with a projected GMV of over 300 million yuan in 2024, leveraging partnerships with major firms like Tencent and Alibaba [8]. - The company has implemented an "IP potential assessment model" to enhance the success rate of IP collaborations, significantly improving the identification of high-value IPs [8][11]. Group 3: Data-Driven Creativity at Li Xiang Creative - Li Xiang Creative has evolved from a design company to a full-service provider in IP derivatives, corporate gifts, and urban cultural creativity, with over 1,000 SKUs launched [15]. - The company utilizes a product database and market feedback to enhance the precision of its creative processes, ensuring that cultural products resonate with market demands [15][17]. Group 4: AR and Cultural Symbol Activation at Innovation Micro-Yue - Innovation Micro-Yue is pioneering the integration of AR technology with cultural symbols, transforming static souvenirs into interactive cultural experiences [19][20]. - The company has shifted from OEM production to cultural empowerment, collaborating with over 50 scenic spots and museums, achieving annual sales exceeding 200 million yuan [22]. - The firm emphasizes the transformation of cultural symbols into perceivable digital assets, utilizing smart manufacturing for scalable production [24]. Group 5: Insights from Influencers - Influencers noted that Longgang's cultural industry thrives on a combination of supportive policies, advanced technology, and a symbiotic ecosystem, which has led to a unique development path [26][27]. - The district's focus on AI, AR, and smart manufacturing is reshaping the creative value chain, making cultural symbols quantifiable and widely disseminated [27].