老铺黄金上半年平均店效近5亿，公告8月25日提价

Core Viewpoint - Lao Pu Gold (6181.HK), a leading brand in traditional handcrafted gold jewelry, reported significant growth in its mid-year performance for the six months ending June 30, 2025, with sales revenue reaching 14.18 billion yuan, a year-on-year increase of 249%, and adjusted net profit of 2.35 billion yuan, up 291% [2] Group 1: Financial Performance - The company achieved a remarkable sales performance with an average sales figure of 459 million yuan per store in major shopping centers [2] - During the 618 shopping festival, Lao Pu Gold's Tmall flagship store recorded over 1 billion yuan in transactions, marking it as the first gold jewelry brand to reach this milestone [2] - The number of loyal members reached approximately 480,000, an increase of 130,000 from the end of the previous year [2] Group 2: Market Position and Strategy - Lao Pu Gold's consumer overlap with major luxury brands such as Louis Vuitton, Hermes, Cartier, Bulgari, and Tiffany stands at 77.3%, indicating a strong high-end consumer base [2] - The company has completed channel coverage in key domestic cities and opened new stores in Shanghai and Hong Kong, with plans for further expansion [6] - The overseas business revenue grew by approximately 455.2% year-on-year, accounting for 12.9% of total revenue [6] Group 3: Pricing Strategy - The company announced a price adjustment effective August 25, 2025, due to high global gold prices, which is expected to help protect profit margins [3] - Lao Pu Gold employs a "one-price" sales model, differing from competitors that price by weight, and typically adjusts prices twice a year [4] Group 4: Brand Vision - The company aims to promote traditional Chinese gold culture globally, aspiring to lead a new era in the industry [8] - Following the financial report, Lao Pu Gold's stock price surged by 9% to 785 HKD, with a current market capitalization of approximately 135.2 billion HKD [8]