《黑神话》公布续作预告片 品牌专家：品牌IP正在建立 国产游戏仍需更长的时间沉淀

Core Viewpoint - The announcement of the new game "Black Myth: Zhong Kui" by Game Science at the Cologne Game Show highlights the potential of Chinese mythology in gaming, with Zhong Kui as a culturally rich character that can promote traditional Chinese culture [1][6]. Group 1: Game Development and Strategy - "Black Myth: Zhong Kui" is the second installment in the "Black Myth" series, following the successful "Black Myth: Wukong," which generated total revenue of $980 million across all platforms [7]. - The game is a standard single-player action role-playing game, with a business model similar to its predecessor, currently in the early development stage [5]. - Game Science aims to explore different gaming experiences and challenge traditional gameplay mechanics with "Black Myth: Zhong Kui," indicating a desire for innovation in storytelling and gameplay [2][5]. Group 2: Cultural Significance and Market Potential - Zhong Kui, as a well-known mythological figure, has a wealth of stories that can serve as a strong foundation for game narratives, although its popularity is not as widespread as other characters like Nezha or Jiang Ziya [6]. - The success of "Black Myth: Wukong" demonstrates the potential for Chinese game IPs in international markets, with 30% of its players being overseas [7]. - The Chinese gaming industry is experiencing growth in overseas markets, with actual sales revenue expected to reach $18.557 billion in 2024, marking a 13.39% year-on-year increase [8]. Group 3: Challenges and Future Outlook - There are concerns about the saturation of similar game types in the market, which may lead to aesthetic fatigue among players and highlight a lack of originality in domestic game development [8]. - The establishment of a sustainable Chinese game brand IP requires ongoing development and innovation, with "Black Myth: Wukong" serving as a foundational piece [9]. - Recommendations for Chinese game developers include ensuring high-quality technology, aligning narratives with contemporary emotions, and enhancing global marketing strategies [9].