Core Insights - Pingtan is experiencing a trend of increasing youth tourism, with 92% of domestic visitors aged between 18 and 45 years old in the first half of 2025 [1][8] - The development of Pingtan as an international tourism destination has been ongoing since the approval of the construction plan in 2016, focusing on "international style and youthful fashion" [1][4] Tourism Development - The 22nd International Yacht Terminal, opened in June 2022, features 49 berths and offers diverse marine experiences, becoming a new landmark for coastal tourism in Pingtan [2][4] - Activities such as yachting, fishing, and surfing are tailored to attract younger visitors, with ongoing plans to introduce new energy yachts and super yachts [5][4] Cultural Integration - The integration of culture and tourism is highlighted by the inclusion of the "Pingtan Shell Mound Prehistoric Site" in the top ten archaeological discoveries in China, with a museum set to open in December 2024 [5][7] - Cultural products inspired by local heritage are gaining popularity among young consumers, enhancing the tourism experience [7][5] Visitor Experience - The 68 Sea Miles Scenic Area, known for its unique natural beauty, is undergoing enhancements to improve visitor experience, including the introduction of new tourism activities [8][7] - The area features popular attractions and has seen the opening of a Taiwanese goods experience store, which has been well-received by tourists [8][7] Economic Impact - In 2024, Pingtan is projected to receive 10.79 million tourists, generating a total tourism expenditure of 12.028 billion yuan, with an average spending of 1,115 yuan per visitor, marking significant growth compared to 2015 [8][1] - The rise in social media promotion by visitors and influencers is contributing to Pingtan's visibility as a travel destination [8][4]
（活力中国调研行）在平潭国际旅游岛感受“青春时尚”风潮
Zhong Guo Xin Wen Wang·2025-08-21 05:57