Zheng Quan Shi Bao·2025-08-21 06:14Core Viewpoint - The Chinese automotive industry is experiencing a rapid pace of new car launches, with an average of 3.2 new models introduced daily, reflecting a trend towards "fast-moving consumer goods" (FMCG) characteristics in vehicles [1][2] Group 1: Fast-Moving Consumer Goods (FMCG) Trend - The shift towards FMCG in the automotive sector is driven by shorter replacement cycles, with traditional fuel vehicles averaging 6-8 years and electric vehicles (EVs) now at 3-5 years [2] - The rapid iteration of EVs is influenced by the short lifespan of batteries and the fast-paced evolution of software and algorithms, making the FMCG trend difficult to resist [2][3] - The depreciation rate of electric vehicles has accelerated, with some models experiencing a first-year depreciation rate as high as 50% [3] Group 2: Competitive Pressure and Market Dynamics - The automotive market has transformed into a competitive landscape where companies must continuously innovate to avoid being left behind, leading to a phenomenon described as "racing anxiety" [6][10] - Companies are increasingly adopting modular solutions from suppliers to keep up with rapid product iterations, which shifts the competitive focus towards supply chain management efficiency [6] - The market is witnessing a proliferation of similar products, raising concerns about potential overcapacity as numerous models compete in the same segments [9] Group 3: Future Outlook and Industry Consolidation - The Chinese automotive industry is expected to transition from a fragmented market to a more concentrated one, with a prediction of a "Seven Heroes" scenario where a few dominant players emerge [10] - Companies achieving annual sales of 3 million units are likely to secure a place among the leading brands, while those with 1 million units will face survival challenges [10]