vivo胡柏山：MR是未来家庭机器人的“眼睛和大脑”

Core Insights - The article discusses the strategic vision of vivo in the mixed reality (MR) sector, emphasizing both short-term and long-term goals for the technology [1][2][3] - It highlights the challenges facing the MR industry, including content ecosystem limitations, high costs, and user comfort issues, which need to be addressed for widespread adoption [2][3] Short-term and Long-term Strategy - In the short term, MR is seen as the best solution to meet user demands for immersive large-screen experiences [2][3] - Long-term, MR is positioned as a critical component for future home robots, serving as their "eyes and brains" to bridge the physical and digital worlds [1][2][3] Industry Challenges - The MR industry is currently facing significant hurdles, such as a lack of content, high prices, and discomfort in usage, which must be overcome for the technology to reach mainstream acceptance [2][3] - The need for a "chain master" company that can develop both hardware and content ecosystems is emphasized as crucial for industry growth [2] Role of MR in Robotics - MR is identified as a key enabler for future home robots, particularly in addressing the complexities of unstructured environments [2][3] - The integration of MR technology can enhance data collection and interaction for robots, making it a valuable tool for their operation [3] Development Approach - The company acknowledges the importance of a gradual approach to MR industry development, emphasizing that hardware experience is foundational for creating a positive ecosystem [3][4] - A focus on user experience and the establishment of a solid platform for content developers is deemed essential for attracting users and fostering industry growth [3] Company Advantages - vivo's strengths in user insights from the smartphone era and its established supply chain capabilities are highlighted as key advantages in entering the MR market [4] - The company plans to leverage its expertise in AI and imaging to provide solutions for content creators, aiming to foster a thriving ecosystem [4]