新业态新模式激发暑期文旅市场新动能

Group 1 - The tourism market has experienced explosive growth this summer, driven by new "tourism+" trends alongside traditional summer vacation themes [1][2] - The search volume for "cooling travel" increased by 47% year-on-year since July, with Northwest, Northeast, and Southwest regions being the most popular destinations due to favorable climates and natural scenery [1] - Water sports have gained popularity, with "stream tracing" searches increasing by 50% and "paddleboarding" searches surging by 107% in August, indicating a shift towards experiential and skill-based tourism [1] Group 2 - The trend of "traveling with events" has emerged, highlighted by the resurgence of the "Village Super" event in Guizhou, leading to over a 30% increase in overall travel in the province during the event weekend [2] - The impact of film IPs on tourism is significant, as seen with the movie "The Lychee of Chang'an," which led to a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, within ten days of its release [2] - The tourism market is evolving towards a "cooling+" multi-fusion model, with a shift from sightseeing to experiential travel, necessitating higher demands for destination management and content innovation [2]