爱奇艺2025Q2净亏损1.337亿元

Core Insights - iQIYI reported a total revenue of 6.63 billion yuan for Q2 2025, representing an 11% year-over-year decline [1] - The net loss attributable to iQIYI was 133.7 million yuan, compared to a net profit of 68.7 million yuan in the same period of 2024 [1] - Non-GAAP net profit was 14.7 million yuan, down from 246.9 million yuan in Q2 2024 [1] Revenue Breakdown - Membership service revenue was 4.09 billion yuan, a 9% decrease year-over-year, primarily due to reduced content inventory compared to the previous year [3] - Online advertising service revenue was 1.27 billion yuan, down 13% year-over-year, as some advertisers adjusted their strategies due to macroeconomic pressures [6] - Content distribution revenue fell to 440 million yuan, a significant 37% decline [6] - Other revenue increased by 6% to 830 million yuan [6] Strategic Focus - iQIYI plans to focus on high commercial value long dramas and expand collaborations with top creators for micro-dramas [6] - The company aims to explore opportunities in external distribution, commercial placements, and IP derivatives [6] - iQIYI is also looking to systematically develop self-produced films to enhance its market share in online streaming and influence in theaters [6]