共话中国经济新机遇｜专访：一家奥地利巧克力企业的中国缘

Core Viewpoint - The Austrian chocolate company, Zotter, has successfully entered the Chinese market since 2013, establishing chocolate theaters that enhance consumer experience and foster local chocolate culture [1][2][3] Group 1: Company Background - Zotter was founded in 1987 by Joseph Zotter and is a family-owned chocolate enterprise [2] - Julia Zotter, the daughter of Joseph, played a crucial role in expanding the business into China, leveraging her previous experience as an exchange student in China [2] Group 2: Market Entry and Strategy - The company introduced a new business model in China by creating chocolate theaters, which allow consumers to taste and participate in chocolate-making [2] - The first Zotter chocolate theater opened in Shanghai in 2014 and quickly gained popularity among consumers [2] Group 3: Government Support and Economic Outlook - Zotter has benefited from supportive government policies and a favorable business environment in China, which facilitated its market entry and operations [2] - The company has participated in every China International Import Expo since its inception in 2018, showcasing its products and attracting significant consumer interest [2] Group 4: Consumer Demand and Future Prospects - There is a growing demand for high-quality products and services among Chinese consumers, which has positively impacted the market demand for Zotter chocolates [3] - Julia Zotter expressed confidence in the future of the Chinese economy, citing its resilience and the ability to maintain policy stability [3]