共话中国经济新机遇丨专访：一家奥地利巧克力企业的中国缘

Core Viewpoint - The Austrian chocolate company, Zotter, has successfully entered the Chinese market since 2013, establishing chocolate theaters that enhance consumer experience and foster local chocolate culture [1][2]. Company Overview - Zotter was founded in 1987 by Joseph Zotter and is a family-owned chocolate enterprise. The current CEO, Julia Zotter, has a personal connection to China, having spent a year as an exchange student, which deepened her understanding of Chinese culture [2]. - The company introduced a new business model in China by creating chocolate theaters, allowing consumers to taste and participate in chocolate-making, which has been well-received [2]. Market Presence - The first Zotter chocolate theater opened in Shanghai's Yangpu District in 2014 and quickly gained popularity among consumers [2]. - Zotter has participated in every China International Import Expo since its inception in 2018, showcasing various chocolate flavors and attracting significant visitor interest [2]. Economic Outlook - Julia Zotter expressed confidence in the resilience of the Chinese economy, noting an increasing demand for high-quality products and services among Chinese consumers, which positively impacts the demand for Zotter chocolates and visits to their theaters [3]. - The company plans to introduce 50 new products at this year's Import Expo, indicating a commitment to expanding its offerings in the Chinese market [2].