
Group 1 - The real estate industry is entering a new development phase centered on urban renewal, where success is measured by long-term operational capabilities and social value creation rather than just development scale [1] - The power of real estate branding is becoming more prominent, with a focus on rebuilding brands and fulfilling commitments to achieve a sustainable urban living environment [1] - The speed of product iteration in the real estate sector is accelerating, and companies that cannot keep up with policy and customer demand changes will be eliminated [1][2] Group 2 - The industry is shifting its focus from scale and speed to value and quality, emphasizing the importance of providing life experiences rather than just living spaces [2] - There is a growing recognition of the need to connect true living and lifestyle, highlighting the importance of integrating these aspects in future developments [1][2]