290.84亿元！暑期运营活动活跃，7月游戏市场规模大涨

Core Insights - The Chinese gaming market experienced significant growth in July 2025, with a total market size of 29.084 billion yuan, reflecting a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [1] - The client game market reached 6.637 billion yuan in July, showing a month-on-month growth of 13.13% and a year-on-year growth of 16.56% [1] - The mobile game market size was 21.36 billion yuan, with a month-on-month increase of 6.36% and a year-on-year increase of 0.92% [1] Market Performance - The client game market's growth was driven by mature products, new releases, and cross-platform products, with notable contributions from new titles like "Douluo Dalu: Hunting Soul World" and "The Legend of the Great Voyage" [1] - The mobile game market saw strong performance from new releases and mature products, particularly "Delta Action," which doubled its revenue due to seasonal updates and promotional activities [1] - "Honor of Kings" implemented multiple operational activities in July, contributing to its revenue growth [1] International Expansion - In July 2025, the actual sales revenue of Chinese self-developed games in overseas markets reached 1.693 billion USD, with a month-on-month increase of 8.2% and a year-on-year increase of 6.76% [2] - The new title "Staff Sword Legend" performed well, ranking first on the iOS free chart in Japan shortly after its launch [2] - A series of supportive policies for the gaming industry have been introduced since 2025, including initiatives to promote game exports and the development of the entire industry chain from IP creation to overseas operations [2][3] Policy Support - Various regions, including Guangdong, Zhejiang, and Beijing, have implemented policies to support the gaming industry, with Guangdong launching the first provincial-level special policy for high-quality development in the gaming sector [2] - The policy includes 13 measures focusing on original content, technological innovation, and industry clusters, with rewards of up to 5 million yuan for quality projects [2] - Zhejiang's measures aim to support game companies in international development and foster high-quality AAA game projects [3]