开学季数码产品需求旺 学生群体成换新主力

Core Insights - The back-to-school season is driving a surge in digital consumption among students, with various incentives from government subsidies, e-commerce platforms, and financial institutions [1][5][6] - A survey indicates that electronic products are the top priority for incoming college freshmen, with 56.2% planning to purchase them [1] Group 1: Student Demand and Preferences - Students are showing strong demand for upgrading their equipment, with mobile phones, headphones, tablets, and computers being the most favored choices [3] - Notable sales growth has been observed in various digital products, with notebook computer sales increasing by over 80% year-on-year and smart wristband sales up by 36% [3] - The interest in AR glasses and portable action cameras reflects students' embrace of new technologies, indicating a shift towards digital learning and immersive entertainment experiences [5] Group 2: Incentives and Promotions - The government has allocated an additional 690 billion yuan in subsidies, prompting local initiatives to restore trade-in programs for electronics ahead of the school season [5] - Various brands are launching student-exclusive promotions, such as Huawei's back-to-school campaign offering up to 300 yuan discounts and Apple's educational pricing [5][6] - E-commerce platforms like JD.com are running promotional events that combine trade-in subsidies with exclusive educational discounts for verified student users [6]