快手电商二季度GMV同比增17.6%至3589亿元

Core Insights - Kuaishou Technology reported its Q2 2025 earnings on August 21, showing a 17.6% year-on-year growth in e-commerce GMV, reaching 358.9 billion yuan [1] - The share of general merchandise e-commerce GMV exceeded 32%, while short video e-commerce GMV grew by over 30% year-on-year [1] - The number of new merchants and small businesses accelerated, with new merchant registrations increasing by 50% year-on-year in Q2 [1]