超9成苏超现场观众有门票外消费

Core Insights - The "Su Super" league has transformed into a significant driver of urban consumption since its inception, generating substantial consumer data through ticket sales [1][2][3] Group 1: Event Impact - The "Su Super" league has become a phenomenon, attracting over 130 million attendees since its launch on May 10, with a record single-match attendance of 60,633 [3][5] - The league's ninth round matches on August 16-17 saw over 200,000 attendees, averaging 34,593 per match [3][5] - The event has stimulated the "overnight economy," with 53.9% of out-of-town spectators driving to matches and 35.9% using trains or buses [3][4] Group 2: Consumer Behavior - Over 95.9% of attendees reported additional spending beyond ticket purchases, with 65.9% indicating their trip expenses exceeded expectations [4][5] - The average expenditure for out-of-town families ranged between 1,000 to 2,000 yuan, with 94.1% dining out and 79.0% purchasing cultural products [4][5] - The majority of attendees (79.5%) traveled in groups of two or more, indicating a trend towards shared experiences [3][4] Group 3: Economic Contribution - The league has significantly boosted related industries, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 37.96 billion yuan, a 42.7% increase year-on-year [5] - The demand for tickets has led to a "one ticket hard to get" phenomenon, prompting the introduction of a unified ticketing platform to streamline purchases [5][6] - Experts suggest that the league meets the growing demand for diverse leisure activities, enhancing public engagement in sports [5][6]