Core Insights - MINISO Group (MNSO.US/9896.HK) reported Q2 2025 total revenue of 4.97 billion yuan, representing a year-on-year growth of 23.1% [1] - The gross margin for the quarter was 44.3%, an increase of 40 basis points compared to the same period last year [1] - Adjusted net profit (Non-IFRS) reached 690 million yuan, up 10.6% year-on-year, with an adjusted net profit margin of 13.9% [1] Store Expansion - As of the end of June, MINISO had 4,305 domestic stores, with a net increase of 30 stores in the quarter, and 3,307 overseas stores, with a net increase of 94 stores [1] - The strategy of "opening good stores and large stores" has shown significant results, with same-store sales growth turning positive in both domestic and overseas markets [1] New Store Formats - MINISO has established 11 MINISO LAND stores and 1 MINISO SPACE store in key cities across the country as of the end of June [1] - The MINISO LAND flagship store achieved over 100 million yuan in sales within 9 months, creating a strong IP commercial channel network [1]
名创优品Q2财报：海外同店改善，美国市场营收同比增长超80%