Bilibili Inc. Announces Second Quarter 2025 Financial Results

Core Insights - Bilibili Inc. reported strong financial results for Q2 2025, with total net revenues increasing by 20% year over year to RMB7.34 billion (US$1,024.3 million) [4][6] - The company experienced growth in user engagement, with daily active users (DAUs) rising by 7% and monthly paying users increasing by 9% year over year [3][6] - Bilibili's gross profit improved significantly by 46% year over year, reaching RMB2.68 billion (US$373.5 million), with a gross profit margin of 36.5% [6][9] User Engagement - Average daily time spent on the platform increased to 105 minutes, up by 6 minutes compared to the previous year [3] - The company hosted successful offline events, attracting over 400,000 attendees, highlighting the brand's community strength [3] Financial Performance - Advertising revenues grew by 20% year over year to RMB2.45 billion (US$341.9 million), driven by performance-based advertising [5][6] - Mobile games revenues surged by 60% year over year to RMB1.61 billion (US$225.1 million), primarily due to the success of the game "San Guo: Mou Ding Tian Xia" [7][6] - Net profit for the quarter was RMB218.3 million (US$30.5 million), a significant turnaround from a net loss of RMB608.1 million in Q2 2024 [12][6] Cost and Profitability - Cost of revenues increased by 9% year over year to RMB4.66 billion (US$650.8 million), mainly due to higher revenue-sharing costs [8] - Total operating expenses remained stable at RMB2.42 billion (US$338.4 million) compared to the same period last year [9] Cash Flow and Share Repurchase - The company generated net operating cash flow of RMB1.99 billion (US$277.7 million) in Q2 2025, compared to RMB1.75 billion in the same period of 2024 [15][6] - Bilibili completed the repurchase of 5,588,140 Class Z ordinary shares for an aggregate amount of HK$782.9 million (US$100.0 million) [18][6] Recent Developments - In May 2025, Bilibili raised US$690 million through a convertible senior notes offering, with plans to enhance its content ecosystem and fund share repurchases [17][6]