IMS(SH:600556) Zheng Quan Zhi Xing·2025-08-21 10:22Core Viewpoint - The company is committed to enhancing operational quality and investor returns through a series of strategic initiatives outlined in the 2025 "Quality Improvement, Efficiency Enhancement, and Return to Shareholders" action plan [1][2]. Group 1: Business Focus and Quality Improvement - The company is focusing on its core business by enhancing the connection between merchants and influencers, strengthening its data platform, and exploring the creator economy [1]. - Continuous efforts are made to improve gross margin by actively managing the upstream and downstream of the industry chain and deepening cooperation with quality brand clients [2]. - The company has upgraded its WEIQ platform to incorporate AI technology, enabling intelligent matching and resource integration, which enhances operational efficiency [2]. Group 2: Global Expansion - The company is expanding its overseas operations by establishing international offices in locations such as Hong Kong, Tokyo, Singapore, and Kuala Lumpur, providing comprehensive marketing support for various industries [3]. - It has successfully implemented overseas marketing strategies for major clients in sectors like 3C, internet, e-commerce, and fast-moving consumer goods across popular social media platforms [3]. Group 3: Investor Returns - The company emphasizes reasonable returns to investors, adhering to profit distribution policies and maintaining a sustainable dividend strategy, with a cash dividend of 15.5466 million yuan planned for 2024, representing 30.19% of the net profit [2][3]. Group 4: Information Disclosure and Communication - The company prioritizes transparent information disclosure, ensuring compliance with regulatory requirements and enhancing the readability and effectiveness of disclosed information [4][5]. - Various channels are utilized for communication with investors, including investor hotlines and interactive platforms, to maintain close engagement with both retail and institutional investors [4]. Group 5: Corporate Governance - The company is committed to optimizing its governance structure and adhering to relevant laws and regulations, enhancing management efficiency through a dual-driven mechanism [5][6]. - It emphasizes the responsibilities of key personnel and implements multi-level supervision to strengthen compliance and risk management [5][6].