Core Insights - The company, Chasing Technology, is officially expanding into the drone business, having confirmed that its drone project has entered a substantive phase with the formation of a specialized R&D team [1] - The motivation for entering the drone market stems from the company's strong aerospace technology background, with several founding team members coming from Tsinghua University's "Sky Factory" [1] - Chasing Technology plans to leverage advanced technologies developed for its flagship robotic vacuum products, such as 3D spatial perception and dynamic obstacle avoidance, which can be directly applied to drone flight control and navigation systems [1] - The company aims to create a technological synergy, where the centimeter-level dynamic mapping technology from its vacuum cleaners could enhance drone recognition accuracy [1] - The company's intelligent manufacturing system and global supply chain resources will support the rapid industrialization and mass production of its drone projects [1] Industry Trends - There is a growing trend of cross-industry entry into the drone sector, with companies like Insta360, a leader in panoramic cameras, also announcing plans to launch drone-related products [1] - The phenomenon of "dual penetration" is evident, as leading companies are seeking new growth avenues by leveraging core technology platforms, shifting competition from single product lines to more complex ecosystem battles [2] - Chasing Technology's move into drones is part of its "boundaryless" expansion strategy, which has seen the company rapidly enter multiple sectors, including major appliances and personal care products [2] - However, this multi-threaded and rapid expansion model poses challenges for resource focus and strategic management, particularly in the high-tech, high-investment drone sector [2]
追觅宣布进军无人机赛道,正组建研发团队,架构已具雏形
Nan Fang Du Shi Bao·2025-08-21 10:35