华住打破增收不增利“魔咒”，但仍困于轻资产转型阵痛期

Core Insights - Huazhu Group reported a recovery in performance for the first half of 2025, with revenue and profit both increasing after a challenging 2024 [1][2] - The company achieved a revenue of 11.8 billion yuan, a year-on-year increase of 3.5%, and a net profit of 2.4 billion yuan, up over 40% from the previous year [2][3] Financial Performance - In the first half of 2025, Huazhu's net profit exceeded the same period in 2023 by 400 million yuan [3] - The revenue structure shows that direct-operated hotels accounted for 62 billion yuan, while management and franchise hotels contributed nearly 54 billion yuan, representing 45% of total revenue [7][9] Market Dynamics - The hotel industry is experiencing oversupply, leading to intense competition and declining profitability for many listed hotel groups [2][5] - Despite a recovery in occupancy rates and average daily rates (ADR), key performance indicators such as RevPAR have shown a year-on-year decline [13][14] Strategic Focus - Huazhu maintains a focus on the economy and mid-range hotel segments, aiming to optimize existing store quality and expand in core urban areas [5][10] - The company is transitioning towards a light-asset model, with 92% of its hotels under management or franchise agreements, which is expected to enhance profitability [6][9] Brand Development - Huazhu's brand Hanting has been recognized as the largest hotel brand globally by room count, with 4,401 operating hotels and 728 in the pipeline [15][16] - The company is addressing the challenge of aging properties by upgrading older hotel models to maintain competitiveness in the market [16]