1克可高达2800元 一开售就被疯抢 多地卖断货！有人升值收益超12万元

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices for certain products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] - The term "Pain Gold" originates from Japanese otaku culture, where items are adorned with anime elements to express personal preferences, and it is now viewed by some young people as a "most valuable item" [1][2] Industry Trends - The browsing volume for "Pain Gold" topics on social media platforms has exceeded 2.25 million, and sales of IP gold products have increased by 294% year-on-year [2] - In a weak overall gold consumption environment, these anime-themed gold products are becoming a growth point for several jewelry brands [2][10] - A specific gold banknote product originally priced at 899 yuan per gram is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][5] Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also due to their affection for the associated IPs and characters, with some products being perceived as more exquisite and valuable [5][12] - The trend of "golden items" is particularly appealing to the post-2000 generation, who appreciate the combination of emotional value and investment potential [8][16] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where items serve both as investments and emotional connections [16][19] Market Dynamics - The collaboration between jewelry brands and anime IPs has led to the introduction of various gold products, which are well-received by young consumers due to their affordability and customization options [10][12] - High-priced items, such as a pure gold series collection priced at 80,000 yuan, have sold out quickly, indicating strong demand for limited edition products [7] - The emotional connection and social currency associated with "Pain Gold" encourage young consumers to pay a premium, although caution is advised as some products may return to original prices after initial hype [19]