GURU Organic Energy Achieves Record Month on Amazon Driven by July Prime Day

Core Insights - GURU Organic Energy Corp. reported a significant sales increase during the July 2025 Prime Day event, with sales up 40% in Canada and 96% in the U.S. compared to 2024 [2][4]. Sales Performance - The company achieved record-breaking sales during the four-day Prime Day event, exceeding last year's results from the traditional two Prime Days, with additional "bonus" days driving sales at two to five times the normal daily run rate in both markets [2][5]. - U.S. sales surpassed a major milestone for the first time, contributing to a new monthly record on Amazon [4]. Brand Strength and Market Position - The success during Prime Day reflects the strength of GURU's brand among health-conscious consumers in both Canada and the U.S. [5]. - The company noted a record number of total customers and a significant increase in new-to-brand buyers, with repeat purchase rates remaining well above industry norms [5]. - Competitive dynamics in the U.S. market are shifting, with smaller brands outperforming some incumbents, and GURU is focused on capturing market share in the growing clean and organic energy drink segment [5][7]. Product Information - GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with no sucralose or aspartame [6][8]. - The company markets its organic energy drinks through an estimated distribution network of about 25,000 points of sale, including Amazon [7].