1克可高达2800元，一开售就被疯抢，有人升值收益超12万元

Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] Group 1: Market Trends - The topic of "Pain Gold" has surpassed 2.25 million views on social media platforms, with IP gold product transactions increasing by 294% year-on-year [3] - A specific gold product weighing 1g, originally priced at 899 yuan, is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [5] - The trend of "Pain Gold" is becoming a growth point for several jewelry brands amidst an overall weak gold consumption market [3][12] Group 2: Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also for emotional attachment to the associated IPs, with many expressing a desire for unique and personalized items [6][10] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where products serve both as investment and emotional value [18][22] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for these gold products [22] Group 3: Product Pricing and Valuation - Certain gold products, such as a collaboration with "Mobile Suit Gundam," have been priced as high as 80,000 yuan and sold out quickly, indicating strong demand [8] - A gold jewelry set weighing approximately 11 grams is being resold for 16,600 yuan, translating to a price of 1,509 yuan per gram [6] - The valuation of "Pain Gold" products can significantly exceed their original prices, with some collectors reporting gains of over 120,000 yuan [8]