Mei Ri Jing Ji Xin Wen·2025-08-21 11:02Core Viewpoint - Estée Lauder is experiencing a challenging period in its reform and adjustment phase, with a reported net sales decline of 8% for the fiscal year 2025, marking the third consecutive year of decline, while the gross margin has improved [1][4][6]. Financial Performance - For the fiscal year 2025, net sales reached $14.33 billion, down from $15.61 billion in the previous year, with a net loss of $1.13 billion [4][5]. - The gross margin increased by 2.3 percentage points to 74%, attributed to improved operational efficiency, reduced excess inventory, and better pricing strategies [6][8]. - The operating loss was $785 million, with total operating expenses rising to $11.38 billion, representing 79.4% of net sales [5][6]. Market Analysis - The decline in net sales was significantly influenced by a 28% drop in the global travel retail market, which accounted for two-thirds of the overall sales decline [11]. - The Asia-Pacific market, including China, saw a 21% decrease in net sales, while the China market specifically reported $2.74 billion in sales, down 6% [7][10]. - The European, Middle Eastern, and African markets experienced the largest decline, with a 12% drop in net sales [4][5]. Strategic Adjustments - Estée Lauder has restructured its management to emphasize the importance of the China market, which is now reported as a separate segment [7][8]. - The company plans to enhance its product innovation and aims for innovative products to account for over 25% of sales in the fiscal year 2026 [8][12]. - The focus on reducing inventory levels in the travel retail sector has led to a decrease in its sales proportion, now closer to the global average for high-end beauty markets [11][12].