从“买买买”到“慢慢慢”，中国游客出境游偏好正在发生根本性转变

Core Insights - The outbound travel preferences of Chinese travelers have significantly changed in recent years, with a focus on safety, cultural experiences, and local cuisine rather than shopping and sightseeing [1] Group 1: Travel Trends - The Asia-Pacific region remains a popular destination, with Italy, Spain, and the Netherlands identified as the fastest-growing destinations for the next two years [1] - 53% of Chinese travelers consider safety as a key factor in choosing their outbound travel destinations [1] - The trend of "slow travel" and immersive experiences has become a priority for Chinese travelers, reflecting a more mature and discerning approach to travel [1] Group 2: Demographic Preferences - Generation Z travelers prefer niche experiences and seek personalized information and curated itineraries [1] - The older generation tends to be influenced by recommendations from acquaintances, has flexible travel schedules, and often travels for more than a week, favoring luxury accommodations [1]