Zhong Zheng Wang·2025-08-21 11:33Core Insights - Kuaishou reported a 13.1% year-on-year revenue growth to 35 billion yuan for Q2 2025, with adjusted net profit increasing by 20.1% to 5.6 billion yuan [1] - The company announced its first special dividend since going public, amounting to approximately 2 billion HKD, reflecting confidence in long-term growth and commitment to shareholder returns [1] - Average daily active users reached 409 million, a 3.4% increase year-on-year, while average monthly active users grew by 3.3% to 715 million [1] Revenue Structure - The revenue contributions from online marketing services, live streaming, and other services (including e-commerce) were 56.4%, 28.7%, and 14.9% respectively [1] - Kuaishou's overseas business showed robust performance, with Q2 revenue reaching 1.3 billion yuan, a 20.5% year-on-year increase [1] E-commerce Performance - Kuaishou's e-commerce GMV grew by 17.6% year-on-year to 358.9 billion yuan in Q2 2025, with an average monthly buyer count of 134 million [2] - The share of general merchandise e-commerce GMV exceeded 32%, with significant growth during the 618 shopping festival [2] - Short video e-commerce GMV increased by over 30% year-on-year, driven by enhanced supply quality and effective matching of target audiences [2] AI and Technology Developments - Kuaishou launched the OneRec end-to-end generative recommendation model to predict user-preferred video content [3] - The revenue from Kuaishou's AI business exceeded 250 million yuan, with ongoing acceleration in commercialization [3] - The company introduced several new features for its AI models, enhancing video generation capabilities [3]