Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming

Industry-first integration enables audience decisioning on the sell-side using Acxiom's full suite of data services NEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an integration with Acxiom, the connected data and technology foundation for the world's leading brands, that establishes Magnite as Acxiom's first programmatic partner for sell side data activation. Advertisers can activate their first-party data and Acxio ...