Small Businesses Show Tariff-Proof Resilience, GoDaddy Survey Finds

Core Insights - The majority of U.S. small and microbusinesses are insulated from international supply chain disruptions, with 69% reporting no exposure and 45% sourcing over half of their materials locally [1] - Small business owners exhibit optimism and resilience despite economic uncertainty, with many maintaining realistic revenue expectations [2][6] - A correlation exists between small business growth and household income, with a 1% increase in small businesses linked to a 6% rise in median household income [3] Group 1: Business Environment - 65% of small businesses primarily serve local or state customers, providing a buffer against global trade challenges [1] - 72% of respondents expect their revenues to increase or remain stable in the next six months, while 45% believe the broader U.S. economy will hold steady or improve [9] Group 2: Growth and Employment - Each new small business owner creates an estimated eight direct or indirect local jobs, highlighting their role in community strength [3] - 42% of small business owners plan for moderate growth into small or mid-sized businesses, while only 9% aim for high-level expansion [10] Group 3: Technology and Adaptation - Technology, including reliable internet and AI advancements, is crucial for small businesses to enhance their operations and customer engagement [4][5] - AI tools are helping small businesses automate tasks and adapt quickly to challenges, contributing to their resilience [5] Group 4: Income and Earnings - Two-thirds (65%) of small business owners who rely on their venture as their primary income source are also household breadwinners, contributing significantly to their households [10] - Over 40% of surveyed small business owners earn more than $60,000 annually, with more than 20% earning over $120,000 [10]