途虎2025中报：用户满意度超95%，工场店达7205家，300亿无限大促持续回馈用户

Core Insights - Tuhu Car Service reported a significant increase in user engagement and service offerings, indicating strong market demand and customer satisfaction [1][3] User Growth and Engagement - As of June 30, 2025, Tuhu Car Service registered over 150 million users, marking an 18.8% year-on-year growth - The total number of transaction users over the past 12 months reached 26.4 million, reflecting a 23.8% increase - The average monthly active users on the app reached 13.5 million, up by 17.5% - User repurchase rate improved to 64%, with service satisfaction exceeding 95%, maintaining industry leadership [1] Store Expansion and Coverage - By June 30, 2025, Tuhu Car Service operated 7,205 service centers across 320 prefecture-level and 1,855 county-level administrative regions, covering all provincial-level areas except for Macau and Taiwan - Tuhu has established the largest and most extensive offline automotive service network in China, allowing car owners nationwide to access professional services conveniently [3] Promotional Activities - Tuhu launched a "300 Billion Unlimited Promotion" to provide substantial discounts on various automotive services, including tires, maintenance, painting, and washing - Tire prices during the promotion can be as low as 50% off, with opportunities to win Huawei tablets for orders, while maintenance services from brands like Mobil, Castrol, and Shell start at 50% off with chances to win Huawei laptops - Additional promotions include quality touch-up paint starting at 148 yuan and quick washes at 0.1 yuan, enhancing customer value [3] Government Collaboration and Consumer Benefits - Tuhu has engaged in multiple government subsidy projects, enhancing its "trade-in" activities - The combination of government subsidies and platform discounts allows car owners to experience high-quality products and services at lower costs [3] Product Evaluation and Marketing Strategies - Tuhu collaborates with authoritative organizations like the China Automotive Center for "Super Gold Medal Evaluations" of tires, engine oils, and batteries, providing users with scientific and intuitive purchasing guidance - The company utilizes various marketing strategies, including social media live streams, in-store promotions, and local influencer partnerships, to enhance consumer engagement and offer additional benefits [4]