Core Viewpoint - Saint Bella reported a total revenue of 523 million RMB in the first half of 2025, representing a year-on-year growth of 35% due to its "partner store plan" and an increase in managed maternity centers [2] Group 1: Financial Performance - The company achieved a net profit of 327 million RMB in the first half of 2025, marking a significant turnaround to profitability [7] - Managed store revenue reached 73 million RMB, showing a year-on-year increase of 159.6% [2] - Marketing expense ratio was 12%, down by 0.6 percentage points, while management expense ratio was 22.1%, down by 4.4 percentage points [8] Group 2: Business Expansion - The number of managed maternity centers increased by 34 to a total of 53 [2] - The total number of global stores reached 113, with membership increasing by 16,200, a growth of 105.8% [7] - The company aims to achieve market share targets in key cities and plans to expand into international markets such as New York, London, and Sydney [8] Group 3: Product and Service Offering - Average contract values for postpartum recovery services were 46,021 RMB for Saint Bella, 21,456 RMB for Ai Yu, and 20,168 RMB for Xiao Bella, with respective year-on-year growth rates of 8.1%, 36.3%, and 4.8% [4] - Family care services generated over 38.6 million RMB in revenue, a year-on-year increase of 41.7% [4] - 93.8% of clients receiving postpartum care also purchased additional services and products [4] Group 4: Market Outlook - The postpartum care and recovery industry is projected to grow to 79.3 billion RMB by 2025, with a compound annual growth rate of 20.4% from 2025 to 2030 [5]
“坐月子”的生意经：轻资产大规模扩店 上半年营收超5亿元