Core Viewpoint - Reborn Coffee Inc. plans to pilot cryptocurrency payment capabilities in select Southern California locations in 2025 as part of its digital asset strategy [1][2][3] Group 1: Digital Asset Strategy - The pilot program will allow customers to complete transactions using cryptocurrency alongside traditional payment methods [2] - The initiative is the second phase of the company's digital asset strategy, which aims to integrate blockchain-based tools and payment technologies into retail operations [1][3] Group 2: Operational Focus - The pilot will focus on operational integration, transaction flow, and customer engagement to evaluate customer response to crypto payments in a retail setting [2] - The company emphasizes that the scope, timing, and outcome of the pilot program may change based on market conditions, regulatory requirements, and technical integration [2] Group 3: Company Background - Reborn Coffee, Inc. is a California-based specialty coffee retailer known for high-quality, handcrafted coffee experiences and a commitment to innovation [4]
Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores