宠物撑起3000亿消费市场，新老入局者目标有何不同？

Industry Overview - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [1] - The Asia Pet Expo has reached a new scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [1] Market Trends - New entrants in the pet industry are focusing on differentiated consumer demands, with a notable increase in the market share of smart pet products, such as the smart pet cabin, which saw a 35% increase in sales year-over-year [3] - The trend of urban living space constraints and heightened safety concerns is driving the popularity of small pets, with over 17 million people in China owning exotic pets as of 2020, accounting for 25% of the total pet ownership [4] Consumer Behavior - Young consumers now represent over 70% of the pet ownership demographic, shifting the focus from merely feeding pets to enhancing their emotional well-being, with 61.5% willing to pay for their pets' emotional health [10] - The emergence of mobile pet grooming services reflects a shift in consumer preferences towards convenience and tailored services [7] Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, focusing on cost-effectiveness and quality [12] - Companies like Qingdao Maierchi, which specializes in cat litter, have maintained stable revenue and profit through diversified market strategies despite challenges [12] - The pet care tools supplier, Pairif, is adapting to market changes by exploring new markets and adjusting product designs based on local demands [13] Market Projections - The urban pet consumption market is projected to exceed 300 billion yuan in 2024, with a year-on-year growth of 7.5%, indicating strong consumer purchasing power and a preference for high-quality products [15]