Core Insights - Nexxen, a global advertising technology platform, won the Best Cookieless Identification Technology award at the 2025 Digiday Technology Awards for its proprietary tool, Nexxen Discovery [1] - The company addresses challenges in advertising by providing data-driven solutions that enhance decision-making and streamline operations [2] Group 1: Technology and Innovation - Nexxen Discovery utilizes contextual intelligence, first-party data, and nexAI to analyze consumer engagement signals in real time, enabling privacy-safe advertising activations [3] - The platform supports all major identifiers while redefining identity through AI-powered signals, allowing clients to move beyond third-party cookies [4] Group 2: Company Overview - Nexxen's technology stack includes a demand-side platform (DSP) and supply-side platform (SSP), with a focus on data and advanced TV capabilities [5] - The company is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific, and is traded on NASDAQ under the ticker NEXN [6]
Nexxen Wins Best Cookieless Identification Technology at the 2025 Digiday Technology Awards, Showcasing Leadership in Privacy-First Data Innovation