IMS(SH:600556) Zhong Guo Jin Rong Xin Xi Wang·2025-08-21 13:07Core Viewpoint - Tianxiexiu Digital Technology (Group) Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, but showed resilience in core business through technological innovation and optimization of business structure [1] Financial Performance - The company achieved total operating revenue of 1.844 billion yuan in the first half of 2025, a year-on-year decrease of 8.01% [1] - Net profit attributable to shareholders was 36 million yuan, down 19.28% year-on-year [1] - In Q2 2025, operating revenue was 947 million yuan, reflecting a quarter-on-quarter increase of 5.6% [1] - Net profit for Q2 was 23 million yuan, showing a quarter-on-quarter growth of 73% [1] - Gross margin improved by 1.56 percentage points year-on-year, reaching 19.14% [1] Business Development - The WEIQ influencer marketing platform continued to grow, adding 11,118 new merchant clients, bringing the total to 219,000 [1] - The number of registered influencers surpassed 3.544 million, with professional influencers reaching 2.156 million [1] - The number of MCN (Multi-Channel Network) institutions increased to 19,902 [1] Technological Advancements - The company plans to launch an AI version of its platform in 2025, utilizing large models to intelligently filter over 3 million influencer resources [2] - The "Inspiration Island" AIGC content creation and intelligent marketing platform evolved into a comprehensive marketing ecosystem, serving hundreds of thousands of creators and businesses [2] - The company is accelerating its technology export strategy, collaborating with leading media companies in Vietnam and signing a framework cooperation agreement with the Cambodia New Media Association [2] Future Outlook - The company aims to strengthen its moat in the influencer economy by focusing on the WEIQ platform and expanding its MCN matrix [2] - Plans to enhance the "AI + overseas" strategy include accelerating technology iteration and integrating with international content ecosystems [2] - The company intends to expand its overseas influencer marketing network and integrate multilingual platforms and social media resources to support global brand growth [2]