SEGG Media-Backed Drivers Return to Historic Milwaukee Mile for Penultimate Weekend of the 2025 IndyCar Season

Core Insights - SEGG Media Corporation is actively involved in the 2025 NTT INDYCAR and INDY NXT by Firestone seasons, supporting three drivers competing at the Milwaukee Mile [1][2] Group 1: Driver Highlights - Louis Foster, the 2024 INDY NXT champion, returns to Milwaukee leading the INDYCAR Rookie of the Year standings by six points, driving for Rahal Letterman Lanigan Racing [3][5] - Callum Ilott enters Milwaukee with momentum from consecutive top-six finishes, marking a career-best for him and PREMA Racing in their first INDYCAR season [5][6] - Seb Murray is making his debut at Milwaukee in Indy NXT, having shown impressive performance during preseason testing [8] Group 2: Branding and Visibility - All three drivers will prominently display SEGG Media's brands, Lottery.com and Sports.com, on their cars and helmets, ensuring maximum visibility during the races [4][6][8] - The branding will be featured across various positions on the cars, including rear wings and front wings, as well as on racewear, enhancing SEGG Media's presence in the racing events [11] Group 3: Event Schedule - The race weekend is scheduled for August 23 and 24, with the main race taking place at 2:00 p.m. ET on August 24, broadcasted on FOX and Sky Sports F1 [9][11] Group 4: Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [10]