Xin Lang Ke Ji·2025-08-21 13:29Financial Performance - Kuaishou reported Q2 2025 revenue of 35 billion yuan, a year-on-year increase of 13.1% [1] - Net profit for the quarter was 4.9 billion yuan, compared to 4 billion yuan in the same period of 2024 [1] - Adjusted net profit, based on non-IFRS measures, was 5.6 billion yuan, up from 4.7 billion yuan in Q2 2024 [1] AI Development and Applications - Kuaishou's AI product, Keling AI, is being utilized by a diverse user base, including content creators, self-media users, designers, e-commerce professionals, and film studios [2][3] - Current applications of Keling AI include generating creative images and videos, producing short video content for self-media, and assisting in artistic exploration [2] - Future plans for Keling AI involve enhancing its capabilities for industrial applications in gaming and professional film production [2][3] Marketing and E-commerce Integration - The company has integrated AI technology into its existing business, launching the OneRec end-to-end generative recommendation model, which has improved user engagement and retention [5] - In marketing, AI has been applied to generate marketing materials, optimize bidding strategies, and enhance recommendation systems, leading to significant improvements in marketing performance [6][7] - In e-commerce, Kuaishou is leveraging AI for search recommendations and content generation, resulting in over a 10% increase in conversion efficiency for product cards [7]